Blog Or Website

What Do You Want To Create. A Blog Or Website ?

I do hope that this article will help you in some small way by differentiating between the two and help you to decide which path is the right course for you to take.

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Blog or Website? Blogs have traditionally been looked upon as online diaries, logs and journals because in essence, a blog is a type of website, or even part of a website, which is regularly updated by the publishing of content called posts and displaces the old content by pushing it down in the order of entries.

These posts which are open to visitors comments, are arranged in chronologically reverse order and it is because of these qualities that blogs have in general been looked on as merely online journals, diaries and logs.

There are now however, several blog type web properties that no longer strictly adhere to this traditional definition of a blog.

It may be easier to give a better idea of what a blog actually is, by comparing it to general websites, which some people refer to as static websites.

A blog is basically a way of frequently interacting in a conversational way over the internet with like minded people (or otherwise).

No technical skills are required. It is just like sending an email. If you can email, then you can blog. It is as simple as that.

Whereas a blog is frequently updated in reverse chronologically ordered and dated posts, the pages of a website are mainly made up of static, ordered information, dependent on the actual nature of the site and are created by using a minimum amount of script and HTML coding.

Static websites, in comparison to blogs may not be expected to update regularly with fresh content. It quite possibly contains what is referred to as evergreen content, such as general information about a company or organization and may or may not be open to comments.

Many websites contain the same pieces of information on their Home page all the time, but there are also many that do not, such as news websites which require to be updated frequently, for obvious reasons.

Nowadays, the difference between a blog or website can be indistinct and hazy, with some bloggers choosing to use various blogging platforms online, or turning off the time and date, to create the impression of evergreen posts and content and therefore departing from the traditional definition of a blog that we gave above.

Other bloggers may turn off comments by their visitors, or even decide to expand on the traditional concept of blogs by adding to, or enhancing, the features and qualities of their blogs to fit in with what they want to do.

Indeed today, blogs have the ability to share, distribute and spread content. They can also offer visitors a way to subscribe, in order to automatically get updates on fresh content.

They can integrate with Social Networks, fostering a sense of community and can be monetized and used for marketing purposes.

They are an excellent source of information if you want to keep up with all the latest news and current events whether they are global or just local.

However, they are difficult to use as reference sites for information on a topic, as it is a fact, that most blogs are still journals, which are organized into categories, where, according to Google, visitors will read the latest post and then leave.

The following is a quote from Google Analytics 101, in April 2008

  • "Blogs usually have high Bounce Rates no matter what
    since normal visitor behaviour is to read the newest
    post and then leave."

That would certainly suggest that blogs would not be a very suitable source as a reference point for information on a topic and would be difficult to use as such.

Neither would the blogging format be the best one to use if anyone wanted to start their own online business.

People Follow blogs. They Search for information.

Unless you are searching for something fresh and currently-topical, any search queries you enter into Google's Universal Search, will invariably bring back results containing more websites they have found in their search, than they would blogs.

Just as it inserts images into it's Universal Search, when it feels that the nature of your search would benefit by placing them there, so does it insert blogs when it deems that the nature of your search would benefit by the inclusion of those blogs.

So which is the best, a Blog or Website?

Blogs are better if you want to keep your visitors right up to date and on the cutting edge of your subject matter, or if you are constantly updating and releasing the latest news, or expressing your opinions on current events, people, places and things.

This course of action though, would not be the right direction to take for the majority of businesses, although it could be a very strong and useful addition to their business web site.

For instance it is an excellent method of letting their followers know whenever any new pages appear on their web site, without them having to check the site every week to see "what's new". Those new pages and updates to old ones would be released through RSS. ( "Really Simple Syndication.")

They could also use a blog if they wanted to include a "thought for the day" (which by the way is very popular with many webmasters) or regular "news updates".

So think carefully what your goals are, before you decide whether you want a blog or website.

If your primary goal is to build a profitable web site, then the right direction to take, would be to build your high traffic web site first, with it's evergreen content, which would probably be every bit as relevant in years to come, just as much as it is today.

It could be a costly error to use blogging software to build your primary Web Site and Web presence, for what will happen when, within a few days of posting the "dated" content of your blog, it becomes old news.

It is automatically degraded by the Search Engines as having passed it's "Best Before" and "Sell By" dates when the blogging content within it expires.

Blog posts really are just like newspapers, the Search Engines, know this and accordingly treat them as such by discarding them as just "Old Hat" once they have passed their dated newsworthy status.

The same applies to the human visitors. How many people want to read 2 - 6 month old news. Not many I am sure. Yes, there are some. I do myself on occasions if some past event had some particular relevance to me, but those times are few and far between.

What happens if and when you get tired of blogging and don't post any fresh material for a few weeks. You watch as your traffic begins to fade away, until it eventually dries up and then just disappears.

If on the other hand, when you were in the process of deciding whether you wanted a blog or website and you had elected to built a Theme-Based Content site, which contained excellently presented, richly based content with evergreen material about your theme, then your Theme-Based Content Site would endure until.... as the saying goes.... "the cows come home".

Blog Or Website? Good Luck whichever path you choose. It can be a very enjoyable and rewarding journey if you let it be. It has been for me.

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